October 9-10, 2021
Atlanta, GA


General Questions

Athleticon is an immersive and awe-inspiring experience in athletics, wellness, and entertainment brought to you by Dany Garcia and Dwayne Johnson. Athleticon provides inspiration and motivation all year long through exclusive digital content and initiatives that will have you laughing and sweating all the way until our live, ticketed event in Atlanta, Saturday, October 9th and Sunday, October 10th, 2021.

Learn from incredible wellness experts, witness epic athletic competitions and participate in exhilarating physical experiences, and enjoy a curated entertainment line-up from some of the top names in the business. Explore innovations in nutrition and healthy living, and discover the future of sport tech and fitness gear. Athleticon will open your eyes to what’s possible - no matter where you are in the journey.

Join us!

Athleticon takes place from October 9-10, 2021 at the Georgia World Congress Center in Atlanta, Georgia - and you can discover exclusive content all year long on our website and social platforms.

Everyone! Seriously. Whether you’re a fitness professional, parent looking to get the whole family active, or a casual gym goer, Athleticon was carefully designed to be an enriching and rewarding experience for anyone on the journey to becoming the best version of themselves – physically, mentally, and emotionally.

They wouldn’t miss it!

No! We have something for everyone at Athleticon, no matter your age!


Stay tuned for pricing details!

A limited quantity of discounted pre-sale passes will be available to our email list – Subscribe on our homepage to get on the list.

If you’re on our email list – keep a close eye on your inbox. Pre-sale details will be announced to subscribers before anyone else! If you're not on our mailing list, subscribe on our homepage.

Anyone can sign up for our email list for access to a limited quantity of pre-sale passes at an early date. Passes will be available to the general public at a date to be announced.

Yes! 1-day, 2-day, or 2-day VIP passes (each with their own perks) will be available for both our pre-sale and public on-sale.

Children 5 and under are admitted free to the venue, accompanied by a ticketed parent or guardian over the age of 18. Children 6 – 17 must be ticketed and accompanied by a parent or guardian over the age of 18.

Prepare for Athleticon

That depends on what you plan on doing. We’re building an incredible number of experiences and activities for the whole family to participate in (so many more announcements to come). We recommend wearing comfortable clothing - be ready to move and get the most out of your weekend at Athleticon. This could mean workout attire, your favorite reusable water bottle, a yoga mat, or perhaps even spin shoes. Subscribe to our mailing list to stay updated on everything happening during Athleticon so you know how to prepare.

Below is a list of items prohibited at Athleticon. Please leave them at home. • Alcohol (unless purchased in venue) • Animals (except service animals) • Bag Over Standard Duffel Size (approximately 24”x16”x 12”) • Banners or Signs • Beach Balls, Balloons or otherwise lighter-than-air items • Camcorders or camera lenses over 4 inches • Cigarettes / E-Cigarettes • Coolers or Large Containers • Computer or Laptops • Drones • Fireworks • Handcarts, Trolleys or Rolling Luggage • Illegal Substances • Laser pointing devices, tasers or mace • Noise-making devices such as airhorns • Scooters, Bicycles or Skateboards • Selfie-sticks, tripods or other telescopic devices • Weapons, Firearms, Knives and Explosives (regardless of permit) • Any other item(s) determined by event management to be potentially dangerous or inappropriate will not be permitted

Yes, coming soon! Stay tuned for updates on when and where to download.

Happy to have you. If you would like to inquire about becoming a vendor at Athleticon, please contact us here and someone from the Athleticon team will be in touch.

For all inquiries related to becoming a sponsor for Athleticon, please contact us here and someone from the Athleticon team will be in touch.