Today, we announce the brand’s strategic evolution and revolutionary launch of a free interactive, multi-platform digital community, which will feature accessible and exclusive content to ignite passion and spark curiosity through the power of the brand’s athletics, wellness and entertainment pillars. The inaugural live event experience will now take place on Saturday, October 9th and Sunday, October 10th, 2021.
Our complimentary immersive digital platforms will inspire you to disrupt your limits, advance your personal wellness journey and build a foundation for your life. Our community-led education and entertainment programming will unite you with ATHLETICON’s global community, through our shared passions of health, fitness and entertainment.
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October 9-10, 2021
Welcome to Athleticon – Dany Garcia and Dwayne Johnson’s new live event experience and wellness community! Athleticon brings together the power of athletics, wellness and entertainment to inspire you to pursue a healthier, happier life. Uniting brands, speakers, competitions and performances alongside immersive activities and inspiring content, Athleticon brings this all under one roof – creating an inclusive, awe-inspiring space for the whole family. Dany and Dwayne invite you to join them at the Georgia World Congress Center next October. Come have fun and unleash the full potential in all of us!
GREATNESS BEGINS NOW
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