Privacy Policy

Privacy Policy

Last updated: September 1, 2019

Welcome to Athleticon , a production of The Garcia Companies and IMG Worldwide LLC (“IMG”, together with The Garcia Companies, “we”, “us”, or “our”). This privacy policy describes how we treat and use the information we collect when you visit or use our website or any mobile-optimized version of the website to which this policy is linked (collectively, “Website”), including when you sign-up for our newsletter or The Garcia Companies’ newsletter. Our Website is operated in the United States and in accordance with the laws of the United States.

We provide you this privacy policy to help you understand the kinds of information we may gather about you when you visit the Website or use any of its services, how we may use and disclose the information, and how you can control, correct and/or update the information.

By visiting the Website or using the services, you are accepting the policies and practices described in this privacy policy and our Terms of Use located at Each time you visit the Website or use the services, you agree and expressly consent to our collection, use and disclosure of the information that you provide as described in this policy.

Collection of Information

Information You Provide. We collect personal information that you voluntarily provide. For instance, contact information, and other personal details may be collected when you: sign up for our newsletter or The Garcia Companies’s newsletter, complete a survey, post a comment on our Website, enter a sweepstakes or contest, or participate in our social networking features. Information you may be asked to provide may include your email address, your name, buying preferences, annual income, other demographic or profile information, Twitter, Facebook and other social media network usernames and aliases and other information you choose to submit.

If you purchase products or services through our Website storefront(s), we and our partners, including merchants and third-party credit card processors, may access and collect your personal information, including, but not limited to, your full name, address, email address, phone numbers(s), and credit card details.

Location Information and IP Address. We and our service providers and advertisers may collect and share your general location for personalization and marketing purposes. We, or our service provider, will obtain your prior consent to such collection to the extent required by applicable law. An "Internet protocol address" or "IP Address" is a number that is automatically assigned to your computer when you use the Internet. We, or our service providers, may use your IP Address when you access the Website or use other means to assist with delivering geographically targeted advertisements. For more information, please see the “Cookies and Advertising” section below.

General Usage Information. We may gather usage information about Website users on an anonymous basis. Examples of such information include: amount of time spent on our site, pages viewed, websites users originated from and websites users visit after leaving our Website. This information helps us create a faster, efficient and more relevant website. We may also share aggregate and anonymous usage information with our prospective and actual business partners, advertisers and other third parties for any business purpose.

Website Cookies

Cookies are small pieces of information sent by a web server to a web browser which allows the server to uniquely identify the browser on each page. We may also use web beacons, pixel tags, log files, or other technologies to automatically collect certain information when you use the Website.

For example, we may automatically collect certain information from you such as your browser type, device model and operating system, software version, Internet Protocol (“IP”) address, and the domain name from which you accessed the Website. We also may collect information about your use of the Website including the date and time you access the Website, the areas or pages of the Website that you visit, the amount of time you spend using the Website, the number of times you return, whether you open, forward or click-through emails and ads, and other Website usage data.

We use cookies to help us recognize you and provide you with a good user experience when you browse our Website. We also use cookies and other similar technology to improve our Website.

We may use the following categories of cookies on the Website:

  • Strictly Necessary Cookies: These cookies are important in order to enable you to move around the Website and use website features (e.g. to submit forms to contact and send information to us and to allow detection of Javascript in your browser in order to enable or disable features). Without these cookies, services you have asked for, cannot be provided. Some of these cookies are placed by partners which operate the Website on our behalf. We don’t use these cookies to gather information about you that could be used for profiling, advertising or remembering where you've been on the internet.
  • Performance Cookies: These cookies collect anonymous information on how people use the Website. For example, we may use cookies to help us understand how you arrive at the Website, browse or use the Website or certain features on the Website and highlight areas where we can improve. The data stored by these cookies never shows personal details from which your individual identity can be established. We use Google Analytics, run by Google Inc., for example, to track website usage and activity.
  • Functionality Cookies: These cookies remember choices you make such as the country from which you visit our Website and the corresponding language. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymised, and they cannot track your browsing activity on other websites.

Specifically, we use the following cookies (but may add other similar cookies in the future to help us provide a better user experience): Google Tag Manager; Google Analytics; Google Adwords; Facebook Ads; and Twitter Ads.

If you don’t want to receive cookies, you may adjust your browser or operating system settings to limit this tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Website or take full advantage of all of our offerings and services. Check the “Help” menu of your browser or operating system to learn how to adjust your tracking settings or cookie preferences.

To opt out of being tracked by Google Analytics across our Sites visit

Our Website is currently not setup to respond or process web browser “Do Not Track” (“DNT”) signals. We do adhere to the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance (for more information click here).

Online Advertising

We engage in on-line advertising that appears on third party websites to keep you aware of our brands, events, products and services. We do this using a variety of digital marketing networks and a variety of advertising technologies like pixels, ad tags, cookies and mobile identifiers as well as service providers such as Google and Facebook. The banners and ads you see will be based on information we hold about you, from what you’ve bought or responded to in the past or your customer journey on our websites, including cookies used on our Website (see above). We are not responsible for the data and information treatment employed by other third party websites where our advertising is displayed (our Privacy Policy only refers to our websites), so please always read the privacy policy on third party websites.

We may use your personal information to deliver customized advertising to you on our Website, on other websites and on other digital and offline media channels. We may allow others to provide analytics services and serve advertisements on our behalf across the Internet and in applications. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Service and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Service and other websites and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit

If you would like more information about behavioral advertising and to know your choices with respect to it, please visit Many vendors that engage in behavioral advertising participate in the Digital Advertising Alliance (DAA) and abide by DAA principles. If you wish to opt out of participating in advertising programs conducted by DAA members or learn more about the DAA, please go to the DAA Ad Choice Page and follow the instructions. After you opt-out, you will still see advertisements, but the advertising may not be as relevant to your interests. If you change your computer, change your browser or delete your cookies, you will need to renew your opt-out. For opt-out options specific to Google Analytics, please visit If you delete your cookies or upgrade your browser after having opted out, you will need to opt out again. If you use multiple browsers or devices, you will need to execute this opt-out on each browser or device.

Advertisers or other third parties on the Website may also engage in behavioral advertising and use cookies and web beacons in the manner described above. We do not control these advertisers or other parties' use of cookies or web beacons or what they do with the information they collect.

We may use Facebook to deliver ads on the Website. Facebook may use information you share on Facebook and information gathered from your use of other websites and apps to delivery ads to you. To learn more about this type of advertising and your choices about it,

Our Website is currently not setup to respond or process web browser “Do Not Track” (“DNT”) signals. We do adhere to the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance (for more information click here).

Information We Receive From Third Parties. We may combine online and/or offline information received from third parties with the information we have already collected from you via our Website or services. The third party information is used for a variety of purposes including to verify other information about you (e.g., verify your mailing address to send you requested products or services), to conduct research, and to enhance the content and advertising we provide to you.

Use of Information

We use your personal information:

  • Operate, maintain, and improve the Website;
  • Develop new features and content for the Website and conduct research related to the Website, the event, or other endeavors;
  • Provide you with information on venues, events, exhibits, and special offers related to Athleticon;
  • Provide you with customized content, targeted offers, and advertising on the Website or other sites and apps;
  • Monitor and analyze trends, usage, and activities in connection with the Website and our events;
  • Respond to your inquiries and provide customer service;
  • Facilitate contests, sweepstakes, and promotions and process and deliver entries, prizes, and rewards;
  • Send you information, newsletters, and promotional materials from us and our partners. You can opt-out of receiving promotional materials at any time;
  • Protect the security or integrity of the Website and our business;
  • Link or combine with information we get from others to help understand your needs and provide you with better service
  • Carry out any other purpose described to you at the point of data collection; and
  • For other purposes with your consent or as permitted by law.

We may disclose and release your personal information (including without limitation content or other data posted, uploaded or provided by you) to third parties:

  • To enable third party service providers to provide products, services or functions on our behalf or to help us to operate our business and the Website. Such service providers may include vendors and suppliers that provide us with technology, research, data analytics, ad serving, email services, payment processing, customer service, and/or marketing assistance.
  • To comply with valid requirements such as a law, regulation, search warrant, subpoena or court order;
  • In special cases, such as a physical threat to you or others, a threat to homeland security, a threat to our system or network, or in any cases in which we believe it is reasonably necessary to investigate or prevent harm, fraud, abuse, illegal conduct or violation or alleged violation of this privacy policy or other agreement we may have with you;
  • To enforce the Terms of Use;
  • With your consent or in accordance with your indicated preferences (e.g., you indicated to receive materials directly from a third party partner);
  • To respond to your requests for customer service; and
  • In connection with a sale, merger, transfer, exchange, or other disposition (whether of assets, stock, or otherwise) of all or a portion of the business conducted by the Website to which this policy applies, in which case the acquiring company will possess the information collected by us.

We may also disclose your information to our subsidiary, affiliate or parent company.

Some of our service providers may not be located in the United States and/or Canada.

If we partner with a retailer or other third party to offer online shopping opportunities, promotions, contests or sweepstakes, polls, surveys, services, subscriptions and other applications, then personally identifiable information you provide in connection with the above transactions may be collected directly by or shared by us with the third party. These third parties will use your information in accordance with their own privacy policy. In some cases, such as where a provider’s service is embedded in our Website (such as an embedded video or social network tool), you must contact the third party to learn about your objection options, and the third party (not us) will be responsible for addressing your objection. We are not responsible for their privacy policy or practices.

We may share anonymous information about you with third parties for any purpose. Personal information that has been aggregated with the personal information of other users in a way that does not identify you as an individual shall be treated as anonymous information. Currently we are using Google Analytics to analyze the audience of the website and improve our content. For further information on the privacy policy concerning Google Analytics, please go here,

If you do not want us to use or disclose personal information collected about you in the ways identified if this privacy policy, you should not use the Website or services.

How to Opt Out

You can unsubscribe from receiving The Garcia Company’s newsletters or commercial emails at any time. You can unsubscribe by clicking on the “Unsubscribe” link in the footer of any Garcia Company email and following the instructions. But note that you may continue to receive certain communications from us, such as transactional or relationship messages, and/or messages about your account/profile. In order to opt out of The Garcia Companies’ newsletters or commercial emails, you can also contact us at

You may opt-out of receiving promotional communications from IMG by clicking on the “Unsubscribe” link in the email and following the instructions in those communications or by emailing But note that you may continue to receive certain communications from us, such as transactional or relationship messages, and/or messages about your account/profile.


We do not offer the Website to anyone under the age of majority in their jurisdiction of residence and do not knowingly collect personal information from children under 13. No one under age 13 may provide any information to or on the Website. If you are under 13, do not use or provide any personal information on or through the Website, register on the Website, or use any of the interactive or public comment features of our Website or provide any information about yourself to us, including your name, email address or any screen name or user name you may use.

If you are the parent or guardian of a child whom you believe has disclosed personal information to us, please contact us at so that we may delete and remove such child’s information from our systems. In addition, in the event that a minor under the age of 18 in California uses the Website, the minor may request that we remove content or information posted by the minor on the Website by sending an email to However, such removal may not remove all traces of such posting everywhere online, since others may have shared content or information.

Your California Privacy Rights: Notice to California Customers

Subject to certain limits under California Civil Code § 1798.83, if you are a California resident, you may ask us to provide you with (i) a list of certain categories of personal information that we disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (ii) the identity of third parties that received personal information from us for their direct marketing purposes during that calendar year. The list will not be specific to disclosures your particular personal information. To make such request, send us an email at , indicating “Your California Privacy Rights” in the subject of your email or letter, your name and complete mailing address. We are not responsible for requests that are not labeled or sent properly, or do not have complete information. Please note that we are only required to respond to one request per customer each year.


We makes no representation or warranty that the content and materials on the Website are appropriate or available for use in locations outside of the United States. Those who choose to access the Website or use the services from other locations do so on their own initiative and at their own risk, and are responsible for compliance with local laws, if and to the extent applicable.


We may make changes to this privacy policy at any time. We will post any changes on this webpage located at and update the date at the top; so be sure to check back periodically to stay aware of any modifications. Your continued use of the Website after this privacy policy has been amended shall be deemed to be your continued acceptance of the terms and conditions of the privacy policy, as amended.

Contact Us

If you have questions about this privacy policy, or about the Website, please contact us at

For any questions related to how Athleticon and/or IMG uses your data under this policy, please contact or .

For any questions related to how The Garcia Companies uses your data under this policy, please contact